Kapferer, Jean-Noel <br/><br/>
(The) new strategic brand management : creating and sustaining brand equity long term / 
Jean-Noel Kapferer 
 - 4th ed. 
 -  Kogan Page  2008 
<br/><br/>15619 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products - Management
<br/><br/><label>LC Class. No.: </label>HD69  / B7Kap