Lehu, Jean Marc <br/><br/>
Brand rejuvenation : how to protect, strengthen and add value to your brand to prevent it from ageing / 
Jean-Marc Lehu 
 -  Kogan Page  2006 
<br/><br/>15621 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>Product life cycle<br/>Branding (Marketing) - Management
<br/><br/><label>LC Class. No.: </label>HF5415.15  / Leh