TY  - GEN
AU  - Lehu, Jean Marc
TI  - Brand rejuvenation : how to protect, strengthen and add value to your brand to prevent it from ageing
AV  - HF5415.15 Leh
PY  - 2006///
PB  - Kogan Page
KW  - Product management
KW  - Product life cycle
KW  - Branding (Marketing) - Management
N1  - 15621
ER  -