TY  - GEN
AU  - Schroeder, Jonathan E.
AU  - Salzer-Morling, Miriam
TI  - Brand culture
AV  - HD69 B7Bra
PY  - 2006///
PB  - Routledge
KW  - Brand name products
KW  - Branding (Marketing)
N1  - 15631
ER  -