Evans, Joel R. <br/><br/>
Marketing / 
Joel R. Evans, Barry Berman 
 - 10th ed. 
 -  Thomson  2007 
<br/><br/>15665 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / Eva