TY  - GEN
AU  - Drewniany, Bonnie, L.
AU  - Jewler, A. Jerome
TI  - Creative strategy in advertising
AV  - HF5825 Dre
PY  - 2008///
PB  - Wadsworth/Thomson
KW  - Advertising copy
KW  - Advertising layout and typography
N1  - 15723
ER  -