Aaker, David A. <br/><br/>
Brand leadership / 
David A. Aaker, Erich Joachimsthaler 
 -  Free Press Business  2002 
<br/><br/>15733 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products - United States - Management
<br/><br/><label>LC Class. No.: </label>HD69  / B7Aak