TY  - GEN
AU  - Roll, Martin
TI  - Asian brand strategy : how Asia builds strong brands
AV  - HD69 B7Rol
PY  - 2006///
PB  - Palgrave Macmillan
KW  - Brand name products - Asia - Management
KW  - Brand name products - Asia - Marketing
N1  - 15739
ER  -