Neal, Cathy Consumer behaviour : implications for marketing strategy / Cathy Neal, Pascale Quester, Del Hawkins - Enhanced 4th ed. - McGraw-Hill 2006 15799 Subjects--Topical Terms: Consumer behavior - AustraliaConsumer behavior - Australia - Case studiesConsumer behavior - New ZealandMarket surveys - AustraliaMarket surveys - Australia - Case studiesMarket surveys - New Zealand LC Class. No.: HF5415.32 / Nea