Cravens, David W. <br/><br/>
Strategic marketing / 
David W. Cravens, Nigel F. Piercy 
 - 9th ed. 
 -  McGraw-Hill  2009 
<br/><br/>15815 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Decision making<br/>Marketing - Management<br/>Marketing - Management - Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.135  / Cra