Bhargava, Rohit <br/><br/>
Personality not included : why companies lose their authenticity and how great brands get it back / 
Rohit Bhargava 
 -  McGraw-Hill  2008 
<br/><br/>15873 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Authenticity (Philosophy)
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / Bha