TY  - GEN
AU  - Bhargava, Rohit
TI  - Personality not included : why companies lose their authenticity and how great brands get it back
AV  - HF5415.1255 Bha
PY  - 2008///
PB  - McGraw-Hill
KW  - Branding (Marketing)
KW  - Authenticity (Philosophy)
N1  - 15873
ER  -