Belch, George E. <br/><br/>
Introduction to advertising & promotion : an intregrated marketing communications perspective / 
George E. Belch, Michael Belch. 
 - 2nd ed. 
 -  Irwin  1993. 
<br/><br/>3484 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5823  / Bel.