TY  - GEN
AU  - Belch, George E.
AU  - Belch, Michael A.
TI  - Introduction to advertising & promotion : an intregrated marketing communications perspective
AV  - HF5823 Bel.
PY  - 1993///
PB  - Irwin
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - 3484
ER  -