TY  - GEN
AU  - Lafley, A. G.
AU  - Charan, Ram
TI  - (The) game-changer : how you can drive revenue and profit growth with innovation
AV  - HD57.7 Laf
PY  - 2008///
PB  - Crown Business
KW  - Leadership
KW  - Management
KW  - Creative ability in business
KW  - Organizational effectiveness
KW  - Corporations - Growth
KW  - Procter & Gamble Company
N1  - 15911
ER  -