TY  - GEN
AU  - Heath, Chip
AU  - Heath, Dan
TI  - Made to stick : why some ideas survive and others die
AV  - HM1033 Hea
PY  - 2007///
PB  - Random House
KW  - Social psychology
KW  - Contagion (Social psychology)
KW  - Context effects (Psychology)
N1  - 15912
ER  -