TY  - GEN
AU  - Zeithaml, Valarie A.
AU  - Bitner, Mary Jo
AU  - Gremler, Dwayne D.
TI  - Services marketing : integrating customer focus across the firm
AV  - HD9980.5 Zei
PY  - 2009///
PB  - McGraw-Hill
KW  - Service industries - Marketing
KW  - Customer services - Marketing
N1  - 16098
ER  -