TY  - GEN
AU  - McCarthy, E. Jerome.
AU  - Perreault, William D.
TI  - Basic marketing : a global: managerial approach
AV  - HF5415.13 Macc.
PY  - 1993///
PB  - Irwin
KW  - Marketing - Management
KW  - Export marketing - Management
N1  - 3546
ER  -