Advertising : principles and effective IMC practice / 
William Wells ... [et al.] 
 -  Pearson/Prentice Hall  2007 
<br/><br/>16245 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5821  / Adv