Severin, Werner J. <br/><br/>
Communication theories : origins, methods, and uses in the mass media / 
Werner J. Severin, James W. Tankard 
 - 5th ed. 
 -  Longman  2000 
<br/><br/>16254 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media<br/>Communication
<br/><br/><label>LC Class. No.: </label>P90  / Sev