TY  - GEN
AU  - Hooley, Graham J.
AU  - Piercy, Nigel
AU  - Nicoulaud, Brigitte
TI  - Marketing strategy and competitive positioning
AV  - HF5415.127 Hoo
PY  - 2008///
PB  - Prentice Hall/Financial Times
KW  - Target marketing
KW  - Marketing - Management
N1  - 16414
ER  -