Shoemaker, Stowe <br/><br/>
Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage / 
Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich 
 - 4th ed. 
 -  Pearson/Prentice Hall  2007 
<br/><br/>16415 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry - Marketing
<br/><br/><label>LC Class. No.: </label>TX911.3  / M3Sho