TY  - GEN
AU  - Shoemaker, Stowe
AU  - Lewis, Robert C.
AU  - Yesawich, Peter C.
TI  - Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage
AV  - TX911.3 M3Sho
PY  - 2007///
PB  - Pearson/Prentice Hall
KW  - Hospitality industry - Marketing
N1  - 16415
ER  -