TY  - GEN
AU  - Johnson, Gerry
AU  - Scholes, Kevan
AU  - Whittington, Richard
TI  - Exploring corporate strategy : text and cases
AV  - HD30.28 Joh
PY  - 2008///
PB  - Prentice Hall/Financial Times
KW  - Business planning
KW  - Strategic planning
KW  - Business planning - Case studies
KW  - Strategic planning - Case studies
N1  - 16416
ER  -