TY - GEN AU - Hutt, Michael D. AU - Speh, Thomas W. TI - Business marketing management : B2B AV - HF5415.13 Hut PY - 2007/// PB - Thomson/South-Western KW - Marketing - Management KW - Industrial marketing - Management KW - Marketing - Management - Case studies KW - Industrial marketing - Management - Case studies N1 - 16432 ER -