Keller, Kevin Lane <br/><br/>
Best practice cases in branding : lessons from the world's strongest brands / 
Kevin Lane Keller 
 -  Pearson/Prentice Hall  2008 
<br/><br/>16453 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products - Case studies
<br/><br/><label>LC Class. No.: </label>HD69  / B7Kel