Aaker, David A. <br/><br/>
Advertising management / 
David A. Aaker, Rajeev Batra, John G. Myers. 
 - 4th ed. 
 -  Prentice-Hall International  1992. 
<br/><br/>3593 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising management.
<br/><br/><label>LC Class. No.: </label>HF5824  / Aak.