Essentials of marketing research : an applied orientation / 
Naresh K. Malhotra ... [et al.] 
 - 2nd ed. 
 -  Pearson Education Australia  2008 
<br/><br/>16482 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research - Methodology
<br/><br/><label>LC Class. No.: </label>HF5415.2  / Ess