TY  - GEN
AU  - Azevedo, Abaete de
AU  - Pomeranz, Ricardo
TI  - Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing
AV  - HC79 C6Aze
PY  - 2008///
PB  - McGraw-Hill
KW  - Consumers
KW  - Marketing
KW  - Customer relations
N1  - 16486
ER  -