TY  - GEN
AU  - Smith, Brian D.
AU  - Raspin, Paul G.
TI  - Creating market insight : how firms create value from market understanding
AV  - HF5415.13 Smi
PY  - 2008///
PB  - J. Wiley
KW  - Marketing - Management
KW  - Marketing - Planning
KW  - Problem solving
KW  - Organizational effectiveness
N1  - 16517
ER  -