Marketing strategy : a decision-focused approach / 
Orville C. Walker ... [et al.] 
 -  McGraw-Hill Australia  2009 
<br/><br/>16614 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management<br/>Marketing - Decision making
<br/><br/><label>LC Class. No.: </label>HF5415.13  / Mar