Moeller, Leslie H. <br/><br/>
The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI / 
Leslie H. Moeller and Edward C. Landry ; Theodore Kinni 
 -  McGraw-Hill  2009 
<br/><br/>16681 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management<br/>Communication in marketing<br/>Rate of return<br/>Profit
<br/><br/><label>LC Class. No.: </label>HF5415.13  / Moe