TY  - GEN
AU  - Moeller, Leslie H.
AU  - Landry, Edward C.
AU  - Kinni, Theodore B.
TI  - The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI
AV  - HF5415.13 Moe
PY  - 2009///
PB  - McGraw-Hill
KW  - Marketing - Management
KW  - Communication in marketing
KW  - Rate of return
KW  - Profit
N1  - 16681
ER  -