Aaker, David A. <br/><br/>
Spanning silos : the new CMO imperative / 
David A. Aaker 
 -  Harvard Business School Press  2008 
<br/><br/>16687 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / Aak