Perreault, William D. <br/><br/>
Basic marketing : a marketing strategy planning approach / 
William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy 
 - 17th ed. 
 -  McGraw-Hill/Irwin  2009 
<br/><br/>16748 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / Per