TY - GEN AU - Roman, Kenneth AU - David Ogilvy and the making of modern advertising TI - (The) king of Madison Avenue : David Ogilvy and the making of modern advertising AV - HF5810 O34Rom PY - 2009/// PB - Palgrave Macmillan KW - Ogilvy, David, 1911-1999 KW - Advertising executives - United States - Biography KW - Advertising agencies - United States - History KW - Advertising - United States - History N1 - 16991 ER -