TY  - GEN
AU  - Goodman, Linda
AU  - Helin, Michelle
TI  - Why customers really buy : uncovering the emotional triggers that drive sales
AV  - HF5415.32 Goo
PY  - 2009///
PB  - Career Press
KW  - Customer behavior
KW  - Marketing - Psychological aspects
N1  - 17080
ER  -