TY  - GEN
AU  - Dubroff, Henry
AU  - Marks, Susan J.
TI  - Battling big box : how nimble niche companies can outmaneuver giant competitors
AV  - HD62.7 Dub
PY  - 2009///
PB  - Career Press
KW  - Small business - Management
KW  - Market segmentation - Management
KW  - New business enterprises - Management
N1  - 17106
ER  -