Thomke, Stefan <br/><br/>
Managing product and service development : text and cases / 
Stefan Thomke 
 -  McGraw-Hill/Irwin  2007 
<br/><br/>17208 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products - Management - Case studies<br/>Product management - Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.153  / Tho