TY  - GEN
AU  - Thomke, Stefan
TI  - Managing product and service development : text and cases
AV  - HF5415.153 Tho
PY  - 2007///
PB  - McGraw-Hill/Irwin
KW  - New products - Management - Case studies
KW  - Product management - Case studies
N1  - 17208
ER  -