TY  - GEN
AU  - Wheeler, Alina
TI  - Designing brand identity : an essential guide for the entire branding team
AV  - HD69 B7Whe
PY  - 2009///
PB  - J. Wiley
KW  - Brand name products
KW  - Brand name products - Marketing - Management
KW  - Trademarks - Design
KW  - Advertising - Brand name products
N1  - 17356
ER  -