McGivern, Yvonne <br/><br/>
(The) practice of market research : an introduction / 
Yvonne McGivern 
 - 3rd ed. 
 -  Prentice Hall/Financial Times  2009 
<br/><br/>17389 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research - Methodology<br/>Social sciences - Research - Methodology
<br/><br/><label>LC Class. No.: </label>HF5415.2  / Mac