TY  - GEN
AU  - McGivern, Yvonne
TI  - (The) practice of market research : an introduction
AV  - HF5415.2 Mac
PY  - 2009///
PB  - Prentice Hall/Financial Times
KW  - Marketing research - Methodology
KW  - Social sciences - Research - Methodology
N1  - 17389
ER  -