Doyle, Peter <br/><br/>
Value-based marketing : marketing strategies for corporate growth and shareholder value / 
Peter Doyle 
 - 2nd ed. 
 -  J. Wiley  2008 
<br/><br/>17471 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management<br/>Corporations - Valuation
<br/><br/><label>LC Class. No.: </label>HF5415.13  / Doy