TY  - GEN
AU  - Doyle, Peter
TI  - Value-based marketing : marketing strategies for corporate growth and shareholder value
AV  - HF5415.13 Doy
PY  - 2008///
PB  - J. Wiley
KW  - Marketing - Management
KW  - Corporations - Valuation
N1  - 17471
ER  -