Consumer tribes / 
edited by Bernard Cova, Robert V. Kozinets, Avi Shankar 
 -  Elsevier Butterworth-Heinemann  2007 
<br/><br/>17478 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation<br/>Consumer behavior
<br/><br/><label>LC Class. No.: </label>HF5415.32  / Con