TY  - GEN
AU  - Cova, Bernard
AU  - Kozinets, Robert V.
AU  - Shankar, Avi
TI  - Consumer tribes
AV  - HF5415.32 Con
PY  - 2007///
PB  - Elsevier Butterworth-Heinemann
KW  - Market segmentation
KW  - Consumer behavior
N1  - 17478
ER  -