TY  - GEN
AU  - O'Neal, Charles.
AU  - Bertrand, Kate
TI  - Developing a winning J. I. T. marketing strategy: the industrial marketer's guide
AV  - HF5415.13 One.
PY  - 1991///
PB  - Prentice Hall
KW  - Marketing - Management
KW  - Industrial marketing
KW  - Just-in-time systems
N1  - 3801
ER  -