Kitchen, Philip J. <br/><br/>
Integrated marketing communications : a primer / 
Philip J. Kitchen and Patrick De Pelsmacker 
 -  Routledge  2004 
<br/><br/>17566 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HF5415.123  / Kit