TY  - GEN
AU  - Ruler, Betteke van
AU  - Vercic, Ana Tkalac
AU  - Vercic, Dejan
TI  - Public relations metrics : research and evaluation
AV  - HM1221 Pub
PY  - 2008///
PB  - Routledge
KW  - Public relations - Evaluation
KW  - Public relations - Research
N1  - 17572
ER  -